What are the advantages and disadvantages of using Instagram 2022?

the advantages and disadvantages of using Instagram 2022

Instagram has gone from being a worldwide recognized social network for images shared by its nearly 2.5 billion users to being an essential part of the brand's digital marketing strategy.

In addition, Instagram offers facilities for companies that decide to be on their network and advertise with them.

For this reason, it's no surprise that you can easily access your post and campaign statistics, as well as a very specific split through Facebook ads.

If you're someone whose company or leadership hasn't joined this platform yet and want to know its advantages and disadvantages to see if it's right for you to use it, you're in the right place.

Remember that if you need help with your Instagram campaigns, you can contact us from any country or you can also contact any of our offices in Bogotá, Baron Quill or Boxcar Manga.

Advantages

1. Its popularity

Instagram ranks sixth among the most widely used social networks worldwide with 100 million monthly active users.

On the other hand, on average, 200 million users visit at least one business file every day, and your potential customers are likely to come to you. Something wouldn't have happened if you weren't on this stage.

On the other hand, thanks to its popularity and the number of users who use it, companies have realized that they can benefit greatly from their use. That's how:

48% of brands are on Instagram, and if we count only the top 100 brands worldwide, 90% have been found.

50% of users follow at least one company account.

One-third of the most viewed stories on Instagram are from companies.

80% of people make the decision to buy using Instagram for inspiration.

2-Easy access to information

If you want to get to know your target audience in a deeper way, you can do so through Instagram, where they use this platform to show their tastes, activities and lifestyle.

This is how companies can easily access the site and the behavior, beliefs and preferences of their potential customers.

This little search you can do is the key to creating a more accurate profile of your consumer type and you'll have more accurate and accurate ideas about how to reach them with your brand.

3-User behavior

60% of users use Instagram to conduct market research, On the other hand, because this is a very visible social network, if you create high-quality content and eye-pleasing images, you will have a much greater chance of generating interaction with your users and they will share your content or advise.

4- Customer service

When using Instagram, instant messaging is included and you can use this feature to improve the relationship with your customers.

Remember that the connection is now two-way and that through a channel, which will be in this case Instagram, the connection can be created in real time.

For this reason, users are already accustomed to responding instantly so that if you manage a friendly and appropriate response time, users are likely to sympathize with the brand and transform.

On the other hand, if you are one of the people who neglects community management and does not respond to or care for your users, it is better not to have a presence on social networks, because if you are going to do something you should do it well.

Negatives

1- Its popularity

Yes, we remember it as an advantage, but this may also be a disadvantage to a brand that has just begun where it should stand out on a platform full of users and competition.

In order to achieve this as a brand, you need to adapt your content to your audience, find out what they're looking for, what they need, and give it to them. This means spending a lot of time creating and organizing content that resonates with your audience.

2. Nature

Instagram is designed to be portable, and although there is a desktop version, you can't access all the facilities Instagram provides you in its mobile version. Also, it's not compatible with all operating systems, for example, it excludes BlackBerry, OS, or Linux.

This can be a flaw depending on the audience you want to reach.

3. It's purely visual.

If your field is travel, tourism or beauty, creating visual content such as photos or videos is likely to be an advantage for you.

On the other hand, if your business is more serious and includes, for example, engineering services or jurisdiction, content creation is certainly more complex, and because of the nature of the work, it is very likely that Instagram is not your social network.

The decision to own an Instagram business account depends a lot on your ultimate goals, if you think it can be very useful for your business regardless of the products or services you offer, put your creativity into practice to create content. 

Remember that the most important thing is that your photos or videos are of quality, not only content per se but also visualize them.

4- The link is high but the conversion is not much

The Instagram user experience is very good and the ease of admiring, commenting or sharing for users is enormous.

Here's the importance of putting a link in your CV and encouraging people to visit your page with photos and videos posted in the feed.

A potential social networking client

Are you still neutral about adopting Instagram as a social media marketing strategy? Well, that depends a lot on your goals, however, and we recommend that you not exclude it before in-depth assessing your company's advantages.